What You'll Learn
Here we show how Keith Burchill, who’s the owner of Haigslea Residential and Assquire overcame his challenge of needing to simplify a complex value proposition.
Assquire provides an alternative to mortgages from which investors can achieve higher yields while making home ownership more affordable and accessible for low to middle income earners.
Some key learnings you’ll be able to take away from this case study are:
HOW TO SIMPLIFY A COMPLEX VALUE PROPOSITION
No matter how good your service is, people need to understand how it will benefit them in the future. Having an overly complex message stops potential clients from making buying decisions.
HOW TO CREATE A COMPELLING NARRATIVE FOR MORE THAN ONE AUDIENCE
When you have more than one target audience on either side of the same transaction, things can get tricky.
How do you make your message compelling enough so that both sides see the value you bring to the table?
HOW TO BUILD AN EMOTIONAL CONNECTION WITH YOUR VIEWERS
Buying decisions are made based on emotion. Logic is used to justify those decisions. So businesses need to connect emotionally with their audience before even offering their solution.