Why We Exist
Storydriven.video was born out of frustration with the video marketing agencies that came before. Asking for long term commitments with no clear end goals, focus on useless KPIs, poor results and everything in between.
We believe that video is the most powerful tool available to businesses right now and our goal is to rewrite the script and start a new video movement. One that empowers businesses with powerful digital assets that do the selling for them.
We cover everything from helping you identify your core message to then filming, post-production and giving you implementation strategies that will ensure the videos will keep working for you, long after the initial buzz of launching a new video has died off.
Watch our story video above to find out why we exist.
Videos with heart
Why our clients choose to work with us?
How We're Different?
There's no shortage of options when it comes to video production for businesses. But below are some of the reasons why our clients chose to work with us.
Most video companies will tell you that you’ll need to make a lot of videos to see any results. This typically stems from not creating a powerful enough idea for audiences to latch on to first.
Making more videos is not only expensive but requires a lot of effort to promote each of them.
Hence we do the complete opposite. We first identify and propose only the videos that need making. By focusing on getting the message and offer right first.
This enables you to accelerate and automate your sales process with only a few videos. Sometimes even with just a single one.
We then show you how to send traffic to these videos so they keep working for you, turning strangers into customers and life long fans.
Often we find that businesses make and publish a video. There’s a lot of buzz and excitement for some time. Then the video gets forgotten under a heap of other content.
With every video we make, you will get a clear implementation plan so that you know exactly how to get the most out of them.
This will keep your videos working for you, long after the initial buzz has died off.
Our videos do not rely on market trends. The same goes for platforms. We do not rely on any particular platform (eg: Facebook/Linkedin/Instagram/etc). Our videos are equally effective on all platforms, making them future-proof.
A combination of laser-focused messaging and repeatable implementation strategies makes this possible.
We give you all the knowledge and tools to run your own marketing campaigns. But if you want us to do it, then we offer this as a done-for-you, as long as you meet our performance based criteria.
Meaning you only pay for leads generated. Not for the service. So it’s zero risk.
Get in touch to learn more.
You wouldn’t trust a chef who doesn’t eat their own food. Why would you work with a video company that doesn’t use video to market themselves?
We use video throughout our own marketing and sales process. Whether that’s through inbound or outbound systems. These are not just some theories we read somewhere. Every strategy you get from us will have been rigorously battle-tested to market our own business.
And draws on data from lessons learned from our past and current clients to help us stay ahead of the curve constantly.
Only a few select strategies that meet our stringent cost and effectiveness criteria make it to the market.
Why Your Story Matters
The way people are making buying decisions has changed. People are desinsitised by marketing gimmicks and want to build trust before they buy from you.
Sharing your authentic business story is the fastest way of building that trust. It transforms your brand from being just another faceless corporation to a brand that is human.
But that’s not all. When you’re able to associate your story with your service, it positions your brand as an authority in your space. Making you the logical choice to to work with.
Video is the most powerful tool available to businesses right now for 3 simple reasons:
- It captures the true essence of your business because it’s the closest thing to reality. It allows your ideal customers to experience working with you before they’ve even met you.
- In the small windows of opportunities we get to make an impression, video compresses the most information in the shortest amount of time. Some smart person was quoted as saying “If pictures tell a thousand words, then video is a library”.
- It is the most engaging medium of communication, making it easier for your audience to consume your entire message.
But if that was not enough, here are some stats that show some other benefits of making video central to your marketing strategy.
Our approach is simple. We don’t hide behind complexity but like to keep things simple.
With every project we take on, our goal is to give you video marketing assets that will help you achieve three main objectives.
They are: Reach, engage and convert.
Each and every video asset we make will be designed to achieve one or all of these aspects in your business, so you can automate and accelerate your sales process without becoming a slave to the content treadmill.
Reach your ideal customers on platforms where they are already spending time.
Engage them by entering conversations they are already having about the problems you can solve.
Build trust and credibility with them so they see your solution as the next logical step to help them.
Our process ensures we deliver on our approach repeatedly and consistently.
That way, our clients get predictable results and the biggest bang for their buck.
Our process is broken down into 3 main stages: Strategy, production adn implementation.
Identify videos and message
Rather than jumping straight into filming, we first identify the videos that will give you the biggest and fastest return on your investment.
We’ll also do a deep dive to identify the core messaging elements that will position your brand as the leader in your industry.
We’ll give you all the guidelines you’ll need on how to show up as your authentic self on camera. Before filming, you’ll be so confident in your message, delivering it will feel second nature.
Filming + Editing
With filming, we take care of everything from cameras, lights, sound, props, etc to ensure you have the most comfortable experience on set. All you have to do is show up. We do the rest.
The edit is where we bring your message to life with cuts, colour correction, sound design, animations, lower thirds, logo stings, infographics, etc. We’ll do whatever it takes to create a powerful experience for your viewers every time they watch your videos.
Step by step guide
Once you’re 100% satisfied with the video, we’ll hand over the video assets to you.
We’ll also give you a clear step by step implementation plan. This is to ensure the videos keep working for your business in perpetuity. And not just at the time of publishing the first time like most businesses.
We do this by integrating the videos in your already existing sales process. That way, you won’t have to build out new systems or hire expensive services to get your videos to work.