With your target audience at scale and sell to them with video.
Storydriven.video was born out of frustration with the video marketing agencies that came before. Asking for long term commitments with no clear end goals, focus on useless KPIs, poor results and everything in between.
Our goal is to rewrite the script and start a new video movement. One that empowers businesses to take back control of their time. Instead of becoming slaves to the conveyor belt of content that most video agencies are prescribing.
Apart from being a full service video production company, we help businesses distill and unleash their message. And then use it to drive sales through hyper-focussed marketing and distribution strategies on all platforms.
Every business has a unique story. In a digitised world that we live in today, your story is what makes your business stand out. We leverage this to create video assets that integrate into your sales process. These are designed to work for you throughout the life of your business. Turning strangers into customers and lifelong fans.
Watch our story to find out what makes us unique.
People buy from people. Regardless of whether you sell to other businesses or directly to the consumer. And in order to connect with people, build rapport and trust with them, your brand needs to have human value associated with it. This human value is what your prospect wants to share with you, before they even consider what you're selling. And it comes from a unique belief that is bigger than the functional value of what your business does. Or what problem it solves.
This unique belief is already ingrained in your story as a business. Of why it exists, what is its purpose now and what is its future. All of this is a part of your Brand Story. It is congruent with everything that you do as a business. Of how you treat your customers and your staff. Your Brand Story encompasses all of that.
By capturing your stories on video that reinforce your core beliefs, your brand is able to separate itself completely from the competition, to the point where you have none. It allows you to build relationships with your target audience and gain their trust. At scale. Long before they've even met you.
We like to keep things simple. With every project we take on, our goal is to achieve the three main objectives which will give you an immediate return on your investment with us. We don't take on projects unless we can project that clearly.
Those 3 objectives are: Our videos should help you reach, engage and convert your ideal prospect into paying long term customers.
Reach your ideal customers on platforms where they are already spending time. Whether that's on social media or when they are actively looking for your services.
Engage them by entering the conversations that are already happening in their minds, about the problems that you can solve.
Build trust and credibility with them so they feel safe enough to perceive your offer as the solution to their problems.
Increase in landing page conversions, simply by adding video to it
Increase in email click through rates by simply including a video
of viewers say that product videos are helpful in the decision process
of all internet traffic is already video. Mobile video consumption is practically doubling every year
Less is more: Unlike most video companies, we don't rely on making a heap of videos upfront, hoping that some will work. We identify and propose only the videos that will accelerate and automate your sales process.
Clear implementation: Every video we make comes with a clear implementation plan so that you know exactly how to get the most out of them. This is what keeps our videos working for you, long after the initial buzz has died off.
Quick turnaround: We know how valuable time is to a business. Which is why we don't take months to deliver your final video. Typically, from the date of filming, you get your final video in less than 2 weeks.
Trend agnostic: Most videos lose steam after the initial buzz of releasing them. Our videos combined with implementation strategies are designed to be long term assets that keep working for the business.
Not just pretty videos: Making our videos look good is only one aspect of what we do. Every video we make takes business, sales and marketing principles into account, thereby making all your other marketing efforts more efficient and cost effective.
First we understand your business goals and your sales process. If we're able to help, we set up a strategy call to discuss the best video strategy for your needs.
2 Deep Dive
If you decide to go ahead, we then schedule a deep-dive to refine your message and prepare you for filming day. We would do the concept development, planning, storyboarding in the background.
Based on the location and date agreed, we set up lighting, sound and cameras to capture your magic. We plan it in a way that it takes the least amount of time out of your working day.
4 Post Production/Editing
This is where we take the audio and footage from the day and use it to bring your vision to life by crafting bespoke video assets for your brand.
5 Handover + Implemenation Plan
After completion, we make sure that you're 100% satisfied with the final product and have a clear understanding about the implementation. You get full step-by-step instructions on this. We then follow up at regular intervals to ensure you're getting the results you wanted.
Have a system of videos that do the selling for you 24/7 so you can cherrypick the clients who YOU want to work with.
Attract high value clients who are already sold on you before they even get to meet you.
Be seen as the go-to authority in your niche through your unique positioning.
Enable you to help more people without sacrificing your own life as an expense.
Your unique message will allow you to stand in your own beliefs so you can work on your own terms.
Thuy (Co-founder-Bosstradie) and Jared (Managing Director-Alltech)- Brisbane, Australia
How Alltech are using our videos to gain an upper hand against their competitors in their bids/proposals.
Khuram Nasir (Co-Owner-Brisbane Boxing) - Brisbane, Australia
Khuram talks about how Brisbane Boxing are using our video to make them stand out in a crowded fitness market.
Keith Burchill- (Founder/Owner-Haigslea Residential/Assquire - Brisbane, Australia)
We talk about how Assquire is using only a single video we made to simplify a complex message/offer that their target audience will see value in. And the importance of it.
Jeff Bennett- (Owner-Lawyerless.com.au)- Brisbane, Australia
Here Jeff shares how our videos will help him replicate his best salesperson, Jeff himself. This allows him to relationships with his target audience at scale and sell to them.
"The video was an absolute game-changer…there’s nothing else out there like it… It will make sure that when people get on the phone with us, they will already know our story, so we won’t really have to sell ourselves, as the video has it all.."
Thuy and Jared- Co-founders- Bosstradie
"I think storytelling in itself is an art. Cliff got down pat with that one. He got that out of us so people can see more of what we're about, rather than going, "Ah it's just another generic boxing gym or a fitness centre". He got that personality out. And that's what I wanted.."
Khuram- Co-Owner-Brisbane Boxing
"I'm a little bit overwhelmed actually at about how good it looks. After our initial discussion, you followed through and had credibility yourself, because you knew exactly what you were talking about. And having just watched the video, I think that I'm not surprised, but delighted with the end result."
Jeff Bennett- Director-Lawyerless.com.au
"Cliff you've done a superb job. I owe you so much. What you’ve done here for me is, you’ve been able to slow it down into a way people can capture not only the essence of what we’re doing and why we’re doing it, but also the purpose and intent behind it. "
Keith Burchill- Owner - Haigslea Residential
"I wanted to get someone who’s got a reputation for quality. I saw your work and I liked that. This is the first time I’ve done a marketing project, where I haven’t been able to re-do anything. First shot, first sight. I loved it!"
Don Duncan- Owner- Meredon Consulting/Mediwealth Australia
"So grateful for your incredible talent, professionalism and depth to bring out my genius on camera. The world can see me and that is working with a man of your caliber."
Jason French- Human Potential Mentor
I don't have an interesting story. Will this work for me?
If you have a working product/service and at least one happy customer, then you have a story. Chances are, you have several. The key is identifying which of those will connect your offer. This is what your client wants to know about.
Who do you typically help?
Businesses that benefit most from our videos are high ticket service providers who struggle to convey their value, build instant trust and authority and stand out in their marketplace. Typical examples: coaches, consultants, industry experts, B2B service providers, authors and keynote speakers.
Does my story really matter?
Yes. For three main reasons. 1. We now live in the trust economy. No trust = no sale. Sharing your unique story is the quickest way of earning it. This will never change because our brains are hardwired to absorb stories better. 2. Story attaches a higher perceived value to your offer. It's proven. 3. Story simplifies complex messages and makes your brand memorable.
Your example videos seem long. Will people watch them?
While the majority of the video industry is advocating for shorter videos, what we've found is that longer videos convert way better. And it attracts higher quality leads rather than price hunters. The key factor is that the content has to be super-relevant to your ideal customers and it needs to enter conversations that they are already having about their problems and desires. Short videos fail on this count. The only place we use shorter videos is in retargeting audiences who have already interacted with our long form videos as they will have been educated enough by then.
I've tried other videographers in the past. The videos lost traction after the initial buzz. How do I avoid that happening?
When a video marketing campaign fails, it's usually because the message, offer and strategy are not aligned with the brand values. This creates an inconsistency even though they might generate some sales. As a result, as soon as the business stops making videos, the flow of leads and sales stops with them.
We take a different approach by starting with your message, offer and your sales process. That makes our videos long term assets to your business rather than just short term attention grabbers.
Making a sale requires more than just grabbing attention. It requires education of your audience and building of trust with them first.
Does this work for everyone?
No. Which is why we first have a Discovery call with you. During this call, we'll assess if our video strategies are right for you. We want to make sure they give you an immediate return on your investment. It's the only way we can build long lasting relationships. Regardless of our findings, you'll leave the call having a better idea of what to do with video next. It will be worth your while. Regardless of whether you choose to work with us.
Do I need a huge social media following to make this a success?
No. We teach you how to use the video assets regardless of your audience size or following. These are methods we used in our own business, to grow from zero following. The most important thing is being able to demonstrating value to your target audience and show them you care.
How much money do I need to save up for ads before I make these videos?
Zero dollars. When we first started, we didn't have a budget for ads. So we had to get creative in attracting the right type of audience. To the point, where we can now get similar results from both organic promotion and from ads. It's what we teach our clients too.
Having said that, we are still a big fan of ads. It makes validated offers scalable. But we don't recommend it for everyone.
The need for this will be identified in our discovery call, where you'll get a very clear pathway on the best route forward.
Do I really need to show my face on camera?
Even though we can do without, we highly recommend that you do. Because people buy from people. Video is one of the most powerful ways of building a connection with your audience. Through authenticity. People are becoming more and more sceptical of faceless organisations.
Which social media platforms are your videos most effective on?
Our videos are built around your sales process with your message and offer being central to everything. Which means they do not depend on any trend or a social media platform being popular. They will work on all of them and even ones that haven't been created yet. As long as you have a service/product that your customers love, our videos will work to accelerate what's already working for you.
Will I have to make huge backend changes to our sales process to make these videos work?
Our videos are designed around your sales process. So the answer is no. With every video, we will give you very straightforward implementation steps to start seeings results in your existing sales process. You'll also learn new ways of amplifying its effects. The extent to which you implement is entirely up to you.
Do you do other videos apart from brand stories?
Yes. But we almost always start with a Brand Story Video because it makes all videos made after it more effective in converting leads into sales. Giving you a better return on your investment with us.
I'm awkward in front of camera. Will it make me look unprofessional?
People love you for the value you bring to their lives. Not for your performances. Almost all our clients were not initially comfortable in front of camera. They get full training with this. Secondly, our videos are interview/conversation based. If you can talk about your business to a friend at the pub, then you're ready to do it in front of camera.
How much do you charge?
Building a video is like building a home. A lot of contributing factors go into it. but to be more straight-forward, we only take on work where we can project a 10 to 15x return on investment for you, as our client. Generally, a single to multi-video system is under the five figure mark. As long as there are no special requirements.
Do you offer payment plans?
Yes we offer a 2 stage payment plan. An initial deposit of 50% is required so we can allocate resources to your project. once the videos and implementation plans are handed over and you're fully satisfied, we ask for the remainder 50%, before we release the high resolution videos and all their supporting documents to you.
How are you different from other video producers?
Apart from what we've mentioned in our "what sets us apart" section, we walk the talk. We rely on video to market our own services. And we're always testing. Every strategy you get has been battle tested to death. Which means you only get strategies proven to work.
Should I be building/optimising my funnels/websites first?
We love funnels and websites. But without a powerful message that converts cold prospects into warm leads, no amount of optimisation will have any significant impact on your bottomline . On the other hand, a single Brand Story video for example, can be used in ways that don't even require a website or funnel. Our goal is to maximise the systems you already have in place.
My business depends on word of mouth. Involves in person communication. Will this work for me?
Referrals are one of the most powerful ways of growing. Because it involves transference of trust about you. But doing referrals the old way relied entirely on someone else being able to clearly describe what you do. With our videos, we enable you to do this yourself. At scale. So the answer is a resounding yes. We supercharge your referral process that is already working.
I'm afraid that everyone will secretly make fun of me if I show up on camera?
This is one of those irrational fears we all have about trying something new. Without overstating, all our clients found a new sense of confidence in themselves when they got to watch their own story and realised how powerful it was.
Why can't I just hire someone on Fiverr or a cheap videographer instead?
If you need someone just to point and shoot a camera at you. Or just to edit. Then yes, they would probably be a better option. There are plenty of people out there with cameras who will be thrilled to make you something cheap or even for free. Where we add value is through our understanding of business, marketing and sales psychology. Video is merely the medium that brings it all together.
We make sure that every video asset you invest in with us, works for your business through out the life of your business. This is made possible through our structured implementation plans.
I don't need more customers. Can video help me?
Video is a communication tool. You can use it to unify your company message that staff and customers can get behind so you can start building a legacy. Apart from that, it can be used to improve/maintain relationships with your existing customer base. Even upsell/downsell to them. Or train staff to improve productivity. Or to build an information product that can be sold internationally. The possibilities are endless.
I'm worried about coming across as being too salesy.
We are firmly against making hard pitches in our videos. Especially for high value services and products. Not just because they do not work anymore, but because they can be damaging to a brand's image even if they do manage to make some sales with these shady tactics.
This doesn't mean we're against direct response marketing completely. It is still an important part of getting customers to pay you.
However, we now live in an age of social selling. Selling happens through demonstrating of value, building of trust and then getting permission to sell. All our video strategies and script structures are built with this concept at their very core.
How many videos do I need to make to start seeing results?
Most video companies will tell you that you need at least one every week. And then sell you a monthly subscription. We show you how to start getting results with just one video to start with. And then scale your reach from there.
We do it through a combination of powerful messaging and bullet proof distribution strategy.
We are not against regular video content though. It has a role to play. As long as the returns on investment (time and money) are traceable.
Can we have a quick chat first?
Sure. Use this link to book a 15 minute meeting with us. This is not a sales call. We'll be looking to find if we can help you first.
Just let us know what's the best outcome you're hoping to get from our meeting. This is so that we can both make the most of our time together.
This is a quick 15-minute call to find out if we can help you.
It's your opportunity to ask us any questions you might have regarding video strategies for business. This could range anywhere from simply learning how to get more comfortable in front of the camera all the way to understanding how to use your videos to drive sales.
You can expect to leave this call knowing what your most effective next best steps will be in leveraging video in your business.
This is where the true power of video lies.
In identifying and integrating hyper focused videos into your sales process. We'll show you exactly how.
First you'll be asked to tell us a bit about your business so we can come prepared to our meeting.
You can expect to leave the meeting with a clear execution pathway for your video strategy. Whether you choose to work with us or not.
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