YOUR STORY, SELLING YOUR SERVICES
Build Relationships With Your Target Audience At Scale
Brisbane Based Video Production And Strategy
Storydriven.video was born out of frustration with the video marketing agencies that came before. Asking for long term commitments with no clear end goals, focus on useless KPIs, poor results and everything in between.
We believe that video is the most powerful tool available to businesses right now and our goal is to rewrite the script and start a new video movement. One that empowers businesses with powerful digital assets that position them as leaders in their niche.
As a full service video marketing agency, we cover the entire process. All the way from helping you identify your core message and offer to filming, post production and giving you implementation strategies that will automate and accelerate your client acquisition process. Without becoming a slave to the content treadmill that most marketing agencies are prescribing.
Every business has a unique story. In a digitised world that we live in today, your story is what makes your business stand out. We leverage this to create video assets that integrate into your sales process. These are designed to work for you throughout the life of your business. Turning strangers into customers and lifelong fans.
Watch our story to find out what makes us unique.
Why our clients choose to work with us?
How We're Different
Below are some of the ways we do things differently from other video marketing companies
Most video companies will tell you that you’ll need to make a lot of videos to see any results. This typically stems from not creating a powerful enough idea for audiences to latch on to first.
Making more videos is not only expensive but requires a lot of effort to promote each of them.
Hence we do the complete opposite. We first identify and propose only the videos that need making. By focusing on getting the message and offer right first.
This enables you to accelerate and automate your sales process with only a few videos. Sometimes even with just a single one.
We then show you how to send traffic to these videos so they keep working for you, turning strangers into customers and life long fans.
Often we find that businesses make and publish a video. There’s a lot of buzz and excitement for some time. Then the video gets forgotten under a heap of other content.
With every video we make, you will get a clear implementation plan so that you know exactly how to get the most out of them.
This will keep your videos working for you, long after the initial buzz has died off.
We are not against trends. But hiring a video company to make videos based on something that will only last a few days or months is not our idea of business efficiency.
Our videos do not rely on market trends. A combination of laser focused messaging and repeatable implementation strategies makes this possible.
We know how valuable time is to a business.
That’s why we don’t take months to deliver your final video. Typically, from the date of filming, you get your final video within a couple of weeks. not months.
You wouldn’t trust a chef who doesn’t eat their own food. Why would you work with a video company that doesn’t use video to market themselves?
We use video throughout our own marketing and sales process. Whether that’s through inbound or outbound systems. These are not just some theories we read somewhere. Every strategy you get from us will have been rigorously battle-tested to market our own business.
And draws on data from lessons learned from our past and current clients to help us stay ahead of the curve constantly.
Only a few select strategies that meet our stringent cost and effectiveness criteria make it to the market.
Why Your Story Matters
The way people are making buying decisions has changed forever. Buyers are no longer swayed by fancy marketing gimmicks or by information alone because there’s too much of it available.
People buy from people they know, like and trust. Regardless of whether you sell to other businesses or directly to the consumer. Sharing your unique story with your audience is the fastest way to build that trust.
But that’s not all. When you’re able to associate your story with your unique offer, it makes your message so unique that competing with it would not even make sense.
And by selling your idea before the product/service means that your audience will be pre-sold on working with you before they’ve even met you.
By capturing your stories on video that reinforce your core beliefs, your brand is able to separate itself completely from the competition, to the point where you have none.
It allows you to build relationships with your target audience and gain their trust. At scale.
Video is the most powerful tool available to businesses right now for 3 simple reasons:
- There is no other form of medium that can capture your true essence as a business. It’s the closest thing to bringing your ideal customer into your reality. And letting them experience working with you.
- In the small windows of opportunities we get to make an impression, video compresses the most information in the shortest amount of time. Some smart person was quoted as saying “If pictures tell a thousand words, then video is a library”.
- It is the most engaging medium of communication (through movement and sound)
But if that was not enough, here are some stats that show some other benefits of making video central to your marketing strategy.
Our approach is simple. We don’t hide behind complexity but like to keep things simple.
With every project we take on, our goal is to give you video marketing assets that will help you achieve three main objectives.
They are: Reach, engage and convert.
Each and every video asset we make will be designed to achieve one or all of these aspects in your business, so you can automate and accelerate your sales process without being seen as just another faceless organisation trying to sell something.
Reach your ideal customers on platforms where they are already spending time.
Engage them by entering the conversations that are already happening in their minds about the problems that you can solve.
Build trust and credibility with them so that they see you as the next logical step for them to solve their problems.
Our process ensures we deliver on our approach repeatedly and consistently.
This ensures that our clients get predictable results and the biggest bang for their buck.
Our process is broken down into 5 stages that all our clients go through.
Based on the answers you give in the Discovery Form, if we know we can help you, then we'll arrange a free 45-minute strategy session. This is where we'll show you the most ideal video strategy based on your business goals.
We only take on projects where we can trace an immediate return on investment for you, if you became our client.
We zone in on the demographics and the psychographics of your clients. After an initial form fill out, we will get on a 1 hour zoom call to refine everything, so on the day of filming, you're not left guessing answers.
Here we also finalise the filming dates, times and locations.
We plan every aspect of filming from sound, lighting, props, backdrops, etc to ensure our clients have the most comfortable experience on set. They don’t have to memorise any lines. We direct them with everything.
Post production is is where we bring your videos together and add music, sound effects, animations, logos, end plates and everything else that will create a powerful experience for each and every viewer who enters your world.
Once the videos are completed, we'll hand over our final draft for your review. We want to make sure you're 100% satisfied with the end result. You have 72 hours to request any changes. We can make this for no extra charge as long as they are within the scope of what was initially agreed.
Once you're happy and the final payment is settled, we give you the final videos along with clear step-by-step instructions on how to make the most out of your video assets. These methods will be designed to fit seamlessly into your existing sales process.
We follow up at regular intervals to ensure that things are indeed going to plan and address any issues if they arise.
We also give you continuous guidance and support on how you can now start scaling your reach with new content that will make your video system even more effective.
Examples of our work
Every business is unique. And so are their stories. We identify the reasons why people buy from you and then use storytelling to create a message so unique that it becomes unimitable.
Apart from positioning you as the go-to authority in your industry, it also ensures that whenever your ideal client enters your world, they will know exactly why they should work with you.
Here are some videos that show the inspiring stories of our amazing clients.