Unlock the True Potential of Your Sales Process With Video

Businesses that benefit most from our videos are high ticket service providers. 

They mainly struggle to convey their value, build trust and stand out in their marketplace.

 Typical examples: Coaches, Tradies, Course Sellers, Consultants, industry experts, Service providers, Authors and Keynote speakers.

With every video, we will give you very straightforward implementation steps to start seeing results in your existing sales process. Without making huge backend changes. We want to make your life simpler. The videos will be designed around your existing sales process.

Alternately, some of our packages come with fully done for you implementation. That way, you don’t have to invest in any other third party IT or marketing services.

While the majority of the video industry is advocating for shorter videos, what we’ve found is that longer videos convert way better. And they attract higher quality leads rather than price hunters.

The key factor is that the content needs to be relevant to your ideal customers. We do this by identifying their pains and desires on a granular level. Then position your solution as the obvious choice.

Short videos on the other hand are great for drawing attention. But run out of steam pretty fast as they can’t hold that attention and convert the viewer into a lead or a sale.

Ours is a hybrid model. We do a bit of both. Here’s some more detail below.

With every project, first you will always have an Australia based dedicated single point of contact who will be in charge of your entire project.

We have fully vetted camera operators in all the major Australian cities. So we’ll come to you where ever you are.

Then depending on the type of video project you want us to undertake, we tap into our verified network of editors, 2D/3D animations specialists, copywriters, colourists, actors, voiceover artists and various other skills worldwide to ensure only the best people are working on your project at all times.

This gives us the cost efficiencies of not having high overheads of hiring huge in-house teams. We simply pass on these savings to you.

Having a wider network also means you don’t have to be limited to the local talent. Especially with editing. You’ll always be matched with the best available worldwide.

Our back end systems ensure we always have smooth communication throughout the process with all our clients at all times.

This ensures you always get the best quality possible at the lowest possible price point in the shortest amount of time.

When a video marketing campaign fails, it’s usually because the message, offer and strategy are not aligned with the brand values. And while the videos may look stunning, they don’t drive any meaningful results. Watch this video to learn more.

This creates an inconsistency even though they might generate some sales. As a result, as soon as the business stops making videos, the flow of leads and sales stops with them.

We take a different approach by starting with your message, offer and your sales process. This makes our videos long-term assets for your business rather than just short-term attention grabbers.

Making a sale requires more than just grabbing attention. It requires educating your audience and building trust with them first.

While these strategies do work for every business, we only partner with clients who we know will get an immediate return by working with us.

This is the only way we can build long-term relationships.

If we feel we are not going to be a good fit, we will point you in the direction of someone else who will be able to help.

No. We teach you how to use the video assets regardless of your audience size or following. These are the same methods we used in our own business, to grow from zero following.

The most important part is in being able to demonstrate value to your target audience and show them you care.

In a word, no. When we first started, we didn’t have a budget for ads. So we had to get creative in attracting the right type of audience without paying for ads. These are now still a big part of our own client acquisition strategy.

Our clients get clear implementation steps on how to do this by themselves with simple yet powerful step-by-step guides.

Having said that, we still love ads. It makes validated offers scalable. But we don’t recommend it to everyone.

The need for this will be identified in our strategy call, where you’ll get a very clear pathway on the best route forward. Right now, this call is for free. So make the most of it.

No you don’t. This usually depends on the type of video you’re making, the industries you’re targeting, the level of audience sophistication, your level of comfort in front of the camera and so on.

We would clarify this with you and advise you on the best practices depending on your situation.

In terms of building a brand, showing your face in front of the camera is always advisable. Because ultimately, humans will always buy from humans. It’s one of the biggest advantages of selling with video.

However for whatever reason, if you don’t want to show your face, then we have actors and voiceover artists who can be your brand representative. They can be hired as add ons to any of your video projects.

Most business owners we meet think that their story is not interesting for their customers to care.

The truth is if you have a working product/service and at least one happy customer, then you already have a story.

Chances are, you have several. We help you identify the ones that need telling. Watch this video to learn more.

Most of our clients end up being surprised by how powerful their own story is after they’ve watched it.

Our videos are built around your sales process with your message and offer being central to everything.
This means they do not depend on any trend or a social media platform being popular. They will work on all of them and even ones that haven’t been created yet.
As long as you have a service/product that your customers love, our videos will work to accelerate what’s already working for you.