Does your video team have an implementation strategy that makes sense for your business? Or do they simply talk about their camera gear? Here are some important factors you should know about your videographer long before making a single video.
Can they guide you on the following:
- How many videos you should make?
- Which videos to make first? Why make them?
- What role will the videos play in your sales process?
- Will they develop and structure your messaging to hook viewers and keep them engaged?
- How will the videos help you generate new revenue?
Spray and pray tactics used to work back when there wasn’t much competition. However, this is no longer the case. In fact, making too many videos without powerful messaging will only make you blend even further with the noise. Thus attracting lower quality leads and tyre kickers. Whereas videos backed by strategy will attract fewer but far more qualified prospects, who are fully educated about your service and much more likely to become your customers.
Also make sure the videos they’re recommending are not reliant too heavily on any single platform or trend. Both of which can be here today and gone tomorrow.
Strategy backed videos on the other hand will last forever, because they’re based around your ideal customer, your sales process and human psychology.
For example, Facebook and Linkedin might be popular right now. Tomorrow it might be Tik Tok. Then it’s going to be instagram reels or Youtube shorts. The list could go on. It’s not sustainable for businesses to keep making new videos every time a new platform or trend becomes popular.
So work with a videographer who is able to build a long term strategy instead of a short term sugar rush.