Brand (5D) Story Video

Use your brand story to stand out even in crowded markets with a powerful USP.
Connect with your audience emotionally and intellectually. Drive them to action.

Who is this ideal for?

This is for businesses selling services with a high price tag and long sales cycles.

You might be experiencing one or all of the following

Everyone in your industry promises the same end result, so it’s difficult to stand out.

For example: Most real estate agents will promise home owners to sell their property in the shortest time and get the highest asking price. This makes it difficult for potential customers to differentiate between a good real estate agent and an average one.

Your service is too complex for your potential customers to understand. So you end up wasting a lot of time in sales calls explaining and repeating what you do.

Building trust before a sale is so critical, regardless of how good your product or service is.

But building trust just in a sales call is difficult. You want to build trust before someone even gets on a call with you.

When people visit your website, they have to navigate through different buttons and pages to find the information they need. So you end up losing a lot of potential buyers.

Your industry has a reputation of railroading people into buying using hard sales tactics. This stops your website visitors from contacting you, even if you don't employ such tactics.

Here's What We'll Do

Capture your uniqueness and make it on demand with a 3-minute video

Research

We'll Research your industry and target audience to understand what they care about the most.

Identify business story

We'll identify your unique business story that will resonate with your target audience and show them WHY your business exists.

Crystalise your uniqueness

Make your unique selling point crystal clear so people are left in no doubt why they should buy from you.

Engagement and action

Develop a strong hook and messaging structure to keep viewers engaged from start to end. Develop a laser focused call to action to drive conversions.

Film and edit

We'll interview, film and edit your video to create a compelling narrative around your brand that invites people to enter your sales process.

Implementation guide

We'll give you a step by step implementation plan on how to make the video do the selling for you 24/7 across all platforms and channels.

Why you should do it

This is going to be one of the most important videos your business is ever going to make.

Here are some reasons why.

Optimize all your company pages
Pin your brand story video at the top of all your social media pages. That way, people reaching these pages will immediately know what makes you unique.
Get found more often
Optimise your video so you get found by people already looking for your service on video platforms like Youtube.
Create better job posts
Don’t let your job posts blend in with the rest. Stand out by showing potential candidates what your company stands for and against, in addition to the usual job descriptions.
Give your brand a face
Give your company a face. People buy from people. Not from faceless organisations. With this video, your brand will have a face that connects with them both emotionally and intellectually within 3 minutes.
Connect emotionally and intellectually
While your competitors will be trying to outsell each other logically, your brand will connect emotionally and intellectually with your ideal customer.

Frequently Asked Questions

1. Does my story really matter? 

Yes. For three main reasons. A. We now live in the trust economy. No trust = no sale. Sharing your unique story is the quickest way of earning it. This will never change because our brains are hardwired to absorb stories better. B. Story attaches a higher perceived value to your offer. It’s proven. C. Story simplifies complex messages and makes your brand memorable.

2. Your example videos seem long. Will people watch them?

While the majority of the video industry is advocating for shorter videos, what we’ve found is that longer videos convert way better. And they attract higher quality leads rather than price hunters. Short videos on the other hand are great for drawing attention. But run out of steam pretty fast as they can’t hold that attention and convert the viewer into a lead or a sale.

3.Does this work for everyone?

While these strategies do work for every business, we only recommend them for clients who we know will make an immediate return on their investment with us. This is the only way we can build long-term relationships.

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