Use your brand story to stand out even in crowded markets with a powerful USP.
Connect with your audience emotionally and intellectually. Drive them to action.
This is for businesses selling services with a high price tag and long sales cycles.
You might be experiencing one or all of the following
Everyone in your industry promises the same end result, so it’s difficult to stand out.
For example: Most real estate agents will promise home owners to sell their property in the shortest time and get the highest asking price. This makes it difficult for potential customers to differentiate between a good real estate agent and an average one.
Your service is too complex for your potential customers to understand. So you end up wasting a lot of time in sales calls explaining and repeating what you do.
Building trust before a sale is so critical, regardless of how good your product or service is.
But building trust just in a sales call is difficult. You want to build trust before someone even gets on a call with you.
When people visit your website, they have to navigate through different buttons and pages to find the information they need. So you end up losing a lot of potential buyers.
Your industry has a reputation of railroading people into buying using hard sales tactics. This stops your website visitors from contacting you, even if you don't employ such tactics.
Capture your uniqueness and make it on demand with a 3-minute video
This is going to be one of the most important videos your business is ever going to make.
Here are some reasons why.
Yes. For three main reasons. A. We now live in the trust economy. No trust = no sale. Sharing your unique story is the quickest way of earning it. This will never change because our brains are hardwired to absorb stories better. B. Story attaches a higher perceived value to your offer. It’s proven. C. Story simplifies complex messages and makes your brand memorable.
While the majority of the video industry is advocating for shorter videos, what we’ve found is that longer videos convert way better. And they attract higher quality leads rather than price hunters. Short videos on the other hand are great for drawing attention. But run out of steam pretty fast as they can’t hold that attention and convert the viewer into a lead or a sale.
While these strategies do work for every business, we only recommend them for clients who we know will make an immediate return on their investment with us. This is the only way we can build long-term relationships.