Brisbane Boxing were already able to generate traffic to their website from organic and paid promotions. Whether that was through facebook/instagram, google ads or word of mouth.
But without having a clear message up front about what they did and how they could help their customers, these opportunities were not optimised.
Secondly, when people landed on their website, there were too many pathways for the new visitor to choose from.
And finally, the risk of trying something new and unknown is one of the biggest things that stops people from buying. Or even making an enquiry.
With all these aspects in mind, we guided them to place the video in a prominent location on their website. Thereby solving these problems once and for all.
The key was in having it on a page that involved decision making by new visitors. This would help them convert more of the traffic they were already generating. It would also make all their future marketing campaigns and client acquisition, in general, more cost-effective.
Depending on the level of conviction of the new visitor, they would be provided with a free trial option or can go straight to the sales page and buy a package. OR sign up for a trial if they were on the fence, but felt comfortable giving it a try.