Frequently Asked + Should Ask Questions:

If you have a working product/service and at least one happy customer, then you have a story. Chances are, you have several. The key is identifying which of those will connect your offer. This is what your client wants to know about.

Businesses that benefit most from our videos are high ticket service providers who struggle to convey their value, build instant trust and authority and stand out in their marketplace. Typical examples: coaches, consultants, industry experts, B2B service providers, authors and keynote speakers.

Yes. For three main reasons. 

1. We now live in the trust economy. No trust = no sale. Sharing your unique story is the quickest way of earning it. This will never change because our brains are hardwired to absorb stories better. 

2. Story attaches a higher perceived value to your offer. It’s proven. 

3. Story simplifies complex messages and makes your brand memorable. 

While the majority of the video industry is advocating for shorter videos, what we’ve found is that longer videos convert way better. And it attracts higher quality leads rather than price hunters. The key factor is that the content has to be super-relevant to your ideal customers and it needs to enter conversations that they are already having about their problems and desires. Short videos fail on this count. The only place we use shorter videos is in retargeting audiences who have already interacted with our long form videos as they will have been educated enough by then.

When a video marketing campaign fails, it’s usually because the message, offer and strategy are not aligned with the brand values. This creates an inconsistency even though they might generate some sales. As a result, as soon as the business stops making videos, the flow of leads and sales stops with them.

We take a different approach by starting with your message, offer and your sales process. That makes our videos long term assets to your business rather than just short term attention grabbers.

Making a sale requires more than just grabbing attention. It requires education of your audience and building of trust with them first.

While these strategies do work for every business, the only way for us to know if you’ll get an immediate return on investment is by filling out our discovery form

We only take on projects where we can trace this clearly. If we are not going to be a good fit, we will point you in the direction of someone else who will be able to help.

No. We teach you how to use the video assets regardless of your audience size or following. These are methods we used in our own business, to grow from zero following. The most important thing is being able to demonstrating value to your target audience and show them you care.

Zero dollars. When we first started, we didn’t have a budget for ads. So we had to get creative in attracting the right type of audience. Our clients get clear implementation steps on how to do this.

Having said that, we are still a big fan of ads. It makes validated offers scalable. But we don’t recommend it for everyone.

The need for this will be identified in our strategy call, where you’ll get a very clear pathway on the best route forward.

Even though we can do without, we highly recommend that you do. Because people buy from people. Video is one of the most powerful ways of building a connection with your audience. Through authenticity. People are becoming more and more sceptical of faceless organisations.

Our videos are built around your sales process with your message and offer being central to everything. 

This means they do not depend on any trend or a social media platform being popular. They will work on all of them and even ones that haven’t been created yet. 

As long as you have a service/product that your customers love, our videos will work to accelerate what’s already working for you.

With every video, we will give you very straightforward implementation steps to start seeings results in your existing sales process. You’ll also learn new ways of amplifying its effects. The extent to which you implement is entirely up to you.

People love you for the value you bring to their lives. Not for your performances. Almost all our clients were not initially comfortable in front of camera. They get full training with this. Secondly, our videos are interview/conversation based. If you can talk about your business to a friend at the pub, then you’re ready to do it in front of camera.

Building a video is like building a home. A lot of contributing factors go into it. but to be more straight-forward, we only take on work where we can project a 10 to 15x return on investment for you, as our client. Generally, a single to multi-video system is under the five figure mark. As long as there are no special requirements.

Yes we offer a 2 stage payment plan. An initial deposit of 50% is required so we can allocate resources to your project. once the videos and implementation plans are handed over and you’re fully satisfied, we ask for the remainder 50%, before we release the high resolution videos and all their supporting documents to you.

Apart from what we’ve mentioned in our “what sets us apart” section, we walk the talk. We rely on video to market our own services. And we’re always testing. Every strategy you get has been battle tested to death. Which means you only get strategies proven to work.

We love funnels and websites. But without a powerful message that converts cold prospects into warm leads, no amount of optimisation will have any significant impact on your bottomline . On the other hand, a single Brand Story video for example, can be used in ways that don’t even require a website or funnel. Our goal is to maximise the systems you already have in place. 

Referrals are one of the most powerful ways of growing. Because it involves transference of trust about you. But doing referrals the old way relied entirely on someone else being able to clearly describe what you do. With our videos, we enable you to do this yourself. At scale. So the answer is a resounding yes. We supercharge your referral process that is already working.

If you need someone just to point and shoot a camera at you. Or just to edit. Then yes, they would probably be a better option. There are plenty of people out there with cameras who will be thrilled to make you something cheap or even for free. Where we add value is through our understanding of business, marketing and sales psychology. Video is merely the medium that brings it all together.

We make sure that every video asset you invest in with us, works for your business through out the life of your business. This is made possible through our structured implementation plans.

Even though we can do without, we highly recommend that you do. Because people buy from people. Video is one of the most powerful ways of building a connection with your audience. Through authenticity. People are becoming more and more sceptical of faceless organisations.

Our strategies are built around identifying with your audience, changing their perspectives and building trust with them before inviting them to join your sales journey. This works because it simply follows the natural decision making progression that we all go through leading up to a sale.

We are simply empowering your audience to make the right decisions.

Most video companies will tell you that you need at least one every week. And then sell you a monthly subscription. We show you how to start getting results with just one video to start with. And then scale your reach from there.

We do it through a combination of powerful messaging and bullet proof distribution strategy.

We are not against regular video content though. It has a role to play. As long as the returns on investment (time and money) are traceable.

Sure. Use this link to book a 15 minute meeting with us. This is not a sales call. We’ll be looking to find if we can help you first.

Just let us know what’s the best outcome you’re hoping to get from our meeting. This is so that we can both make the most of our time together.

Yes. But we almost always start with a Brand Story Video because it makes all videos made after it more effective in converting leads into sales. Giving you a better return on your investment with us.